We worked with Chemours Mining Solutions to reposition their brand from a raw materials provider to an operational partner, setting the stage for a global advertising campaign that showcased their industry expertise and commitment to innovation.

We combined historic mining imagery with messaging emphasizing innovation’s role in future success, creating a unique campaign that stood out in a competitive market.

Targeting procurement agents, mining process engineers, and hydrometallurgists, the campaign addressed their specific concerns—price, efficiency, and chemical processes—while promoting Chemours’ leadership in innovation.