Video | Art Direction
From branded campaigns to product highlights, my approach focuses on creating engaging narratives that resonate with target audiences. Below are a few examples of my work, showcasing how video can drive deeper engagement and convey a brand’s essence with clarity and creativity.
As an exclusive partner of the GT7 video game, Brembo teamed up with Sony Pictures to create a promotional campaign around the Gran Turismo movie. We created an engaging social campaign that supported the movie while raising awareness
for the Brembo brand.
Delaware County Community College is committed to equipping students with the skills they need to succeed in the workplace today and tomorrow. To help spread that message, we developed an integrated brand campaign designed to inspire potential students to pursue the future they want—while positioning DCCC as the catalyst to achieving it.
Unify is an Employee Resource Group at OneMagnify dedicated to enriching the employee experience through inclusion, connection, and support. For new employee onboarding, we paired joyful graphics with a powerful quote by Joél Leon that reflects Unify’s spirit and purpose.
Armstrong is a global provider of commercial and residential ceiling solutions that’s heavily involved in community outreach. We created a video series documenting an installation they did for the Boys & Girls Club of Lancaster (PA) to demonstrate their involvement with the organization and the benefits their solutions provide.
To raise awareness for Thermo-Man, a life-sized burn evaluation manikin, we created a new identity and promotional video, taking cues from superhero culture, to engage and educate audiences about DuPont’s innovation burn test evaluation.
DuPont Performance Building Solutions provide a comprehensive product portfolio that works together to help builders get the job done right. We developed a high-level, high-energy tradeshow video to communicate the value DuPont provides.
As one of America’s largest pharmaceutical
distributors and healthcare solutions providers, McKesson is dedicated to making quality care more accessible and affordable. We developed a testimonial to help put that mission into perspective.
We were tasked with creating a video concept that reinforces Brembo's leadership in performance braking and innovation. Our approach blends personal stories from Brembo's design team, product developers, and car enthusiasts with dynamic racing and historical footage, all while maintaining a high-energy vibe.