To celebrate 50 years in Formula 1—and its role as the official brake sponsor of F1: The Movie—Brembo launched a global social campaign built for impact. We partnered with Apple Studios and Warner Bros. to turn adrenaline into attention, creating a full suite of content across Instagram and TikTok, from high-performance videos to static posts and Times Square takeovers.

Designed to reach younger, more diverse audiences, the campaign blended the drama of racing with the buzz of a major film release. The result: a bold expression of brand, built to increase awareness, drive engagement, and connect Brembo to a new generation of fans.