Brembo | Gran Turismo | Social
As an exclusive partner of the GT7 video game, Brembo teamed up with Sony Pictures to support the Gran Turismo movie launch. This partnership gave Brembo a unique chance to extend brand awareness beyond car enthusiasts, reaching fans of racing, gaming, and summer action films through a dynamic social campaign across Instagram, TikTok, and more.
By connecting with these broader audiences, the campaign brought Brembo’s story to life in fresh ways that built awareness and strengthened engagement.
Carousel posts
Gaming tips
Trivia
Inspiration
A kid who plays video games
No excuses
We all have a story
Interviews with the cast
For the Times Square promotion, we designed a video that—when viewed from the street—made the car and Brembo brakes appear to break free from the screen. The illusion turned a high-traffic corner into a cinematic moment, stopping passersby and bringing Brembo’s performance to life with dramatic impact.
Exploring Brembo’s visual identity
America knows Brembo as a high-performance brake with a rich racing heritage –
a brake marked by brightly colored calipers and usually reserved for premium vehicles.
Our charge is to acknowledge these truths, continue to set Brembo apart – and build on
the brand, with a compelling aftermarket story that America knows less about:
• Turning energy into innovation
• Being a solution provider
• Quality, performance, technology
• Right part, right price, right quality
While keeping Brembo aspirational, we need to convince daily drivers that Brembo is also
an obtainable and reasonable way to enhance their daily vehicle.
And we need to do it all while reinforcing Brembo as a global, digital, and cool brand.